The Theory of Branding

We never say, “Take a photocopy of a document”. We say, “Take a XEROX copy.”

Do we ask “Mom please make me noodles for dinner!” No. We ask for MAGGI.

The brands are so embedding in our mind and our lives that we actually forget what the actual product or service is. That my friends, is the ‘Power of Branding.’

The Key Ingredient of your Brand is to answer all the WH questions.

· The Idea — What is your brand?

· Values — What are you here for? And what do you believe in?

· Vision — Where are you planning to go with this?

· Personality — Why should I buy your product or avail your services?

· The Magic Factor — What is so different about you?

Branding tips for Small Businesses:

· Be consistent with posting contents on social media platform

· Be creative — whether choosing to be minimalistic or very descriptive.

· Understand your target audience and work to educate them more on what you are all about.

· Be extensively updated in your niche or any potential niche that might come under your brand wing.

· Provide substantial quality of product or service.

· Be prompt in giving options to your customer. (product, payment methods etc.)

· Constantly excite your customers with something in trend.

· Be an approachable brand. Therefore, you’ll have a larger audience to engage with.

· Lastly, be true to your brand and a hardcore value system. (Customer Service and Relationship)